Universal Login and Account Creation
Goal: Standardize the login and account creation experience for the same user on different platforms.
My role on the team: Brainstorming, researching, ux design, product design
My deliverables: Research, responsive wireframes, workflow prototypes
Defining & ideating
The MVP goal of this project was to provide the same login experience for users no matter where they are in the user journey. The first task was to define how many variations of a user journey there are (reset password, creating account, login), followed by defining any limitations from each product perspective. The stretch goal of this project is to provide an updated experience that will be malleable enough to host third party logins from our products.
Various user paths from our ecommerce platform into the app login.
Iterating for limitations across products
Reset Password
One example of differences of experience across products was the reset password workflow. Each workflow was to reset the same account password, but depending on which product you were in, the experience was different. One had a recaptcha, one had a security question, the error language wasn’t consistent, etc. This also allowed us to take in to consideration more touch points for the user in the product related emails they recieved.
Reset password workflows from our ecommerce platform and our app.
Sign in and Create Account
The conversation about what functionality to pull through both experiences began once a framework was designed. Our ecommerce experience needed to accommodate for guest check out, our app was using a security question to create an account, how do we accomodate for workflows synonymous to one experience and what functionalities do we drop in the pursuit of a consistent experience without compromising security?
Sign In and Create Account with current functionality of two experiences
Design solutions
Reset Password
One example of differences of experience across products was the reset password workflow. Each workflow was to reset the same account password, but depending on which product you were in, the experience was different. One had a recaptcha, one had a security question, the error language wasn’t consistent, etc.
Consolidated reset password workflow for both experiences.
Sign in and Create Account
The framework was successful in the ability to scale to the different use cases of each product seamlessly.
Sign In and Create Account with the same framework in both experiences.
Prioritizing mobile
Both products have a large mobile user base, so catering for mobile was prioritized. The framework scales from all device sizes inside of the same container. By consolidating the create account workflow across product, we created a consolidated stream of data. It allows access to information we previously didn’t have to gain insight in to our users. By streamlining the workflow, we also lowered support tickets dealing with password resets and created a consistent experience that the user could expect through out their entire journey.
